Sound familiar?
- Classes are full, memberships are growing, but you’re not seeing the profit.
- You’re not sure which services are most profitable or which staff cost too much.
- Cash is up and down, and tax bills still catch you off guard.
- You’re great at coaching others, but finance? Not your thing.
If you’re putting everything into the business but not getting enough back, it might be time to bring in some help behind the scenes.
Client Feedback
The team at Wilson Accounting are amazing, they have helped grow my business and always there to help improve ideas and ways for my business!
Jay Barbera
What is a Fractional CFO?
A Fractional CFO is like having a senior finance expert on your team, without the cost of a full-time hire. For fitness business owners, it means understanding what’s really making money, managing cash flow, and making smarter decisions about membership pricing, staff, and growth.
Here’s how that looks in practice:
- Breaking down your revenue by class, membership, and service
- Helping you price properly and avoid margin-killing discounts
- Forecasting cash flow so you’re not stressing in quiet months
- Tracking performance and spend across locations or staff
- Meeting regularly to review goals, fix problems, and stay on track.
Is this right for your business?
This service is for health and fitness business owners who want to grow a profitable, sustainable business, with fewer financial surprises and more confidence in their numbers.
You’ll benefit most if:
You’re turning over $1M+ but profit feels inconsistent.
You’ve got a bookkeeper or tax accountant, but no one helping you with big-picture financial strategy.
You want to grow but need help understanding the numbers behind your decisions.
You’re tired of not knowing where your money’s going or if you can afford that next hire
FREE CHECKLIST
The Fitness Business Owner’s Guide to Getting Your Numbers in Shape.
Grab our quick self-check and find out if you’re overdue for CFO-level support.
5 signs your fitness business needs more than just bookkeeping, and how a Fractional CFO can help.
Download your copy
What it’s like working with a CFO as a fitness business owner.
We support gyms, studios, and coaches who love what they do but want more control behind the scenes. You’ll get clear numbers, simple reports, and honest advice that helps you stay profitable and plan ahead.
There will be no spreadsheets you don’t understand. Just practical support from someone who gets your business.
Book a free Financial Clarity Session.
In 30 minutes, we’ll cover:
- What’s really going on with your revenue, pricing, and cash flow
- Where your profit is leaking (and how to fix it)
- How a CFO can help you grow, without the stress or full-time cost
No pressure or industry jargon to try to sound smart. Just honest advice from a financial expert who genuinely cares about the growth of a business!
- office@wilsonaccountinggroup.com.au
- 03 9988 7777
- Graduate Business Park Level 2, Suite 12/19 Enterprise Dr, Bundoora VIC 3083
- Surf Coast Torquay Shop 3 / 1 Loch Ard Drive, Torquay, VIC, 3228
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